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The MacNaughton Group’s new site is live and it is perfect. Another Soup design lab and Site Foresite partnership, along with IDX search features. Looks can be deceiving. Although the site design is clean and modern, the home search features are dialed in while still being very easy to navigate for the novice web user. Here you can find out more about the group, who they are, what they do and how they do it. Or, you can jump right in by clicking, “sell your home” or ”search for a home”. Rotating testimonials help tell the group’s successful story. While client accounts give The Mac Group the capability to capture and manage leads online.
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This site is all about communication. Click on “word of mouth” and you’ll find a long list of testimonials, along with an area for clients to add their own feedback. Click on “talk to us” and there is an area called, ask the expert, where you guessed it no question is too difficult or mundane.
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But the search for a home page is where the site really shines. First choose between basic and advanced search. You can search by area, zip, RMLS number and even street address. In the advanced we get down to the nitty gritty–including schools. Found a property you like? On each property page there is all the basic information plus clients can: request more information, schedule a showing, select a printable version (flyer), email the property, map location, use a mortgage calculator, see a virtual tour.
Now The Mac Group can capture and manage leads online. Every single property detail page includes a request more information and schedule a showing feature. This feature will prompt the user to provide some basic contact information and allows them to contact TMG directly. It will also send TMG the contact information and inquiry from the interested party for one of TMG’s brokers to follow up; via email. These leads will also be stored in their database for future follow up, archival purposes and export if needed. They can even add notes and track stats on pages viewed and can assign that lead to a specific agent automatically or manually.
